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SERVICES :: How We Work

We use this simple, three step discovery process to create marketing materials that hit the mark.

1. We'll ask questions. Lots and lots of questions. That way, we'll have a complete understanding of your objectives.
2. We'll review your existing materials, so we understand where you've been. It's also necessary in case you want your new materials to be compatible with your existing ones.
3. We'll investigate your position in the marketplace, your target audience, and your marketing and business objectives. Once we fully grasp your industry and your position in it, we can begin creating persuasive communications.

The marketplace is constantly changing. We're constantly learning. That way, we can continue to uncover newer, smarter ways to get your message across. So, in addition to keeping up with the latest books and trade journals, Catalpha is also a member of Agency Management Roundtable and Second Wind Network, two networks of nationwide agencies that offer assistance and support for the 'business' of advertising.