E-Commerce Website, Jewelry Marketing, Online Storefront

Catalpha Advertising & Design Offers Affordable
E-Commerce Solutions to Expand Sales: Custom
Web Sites and Catalogs Add Value to Retail Efforts

(Towson, MD) - Take one award winning agency with over a dozen years of industry experience, add your store's unique style and inventory, mix together with an easy to use catalog and web site and you've got some potent tools to spike sales this year and beyond.

Catalpha is pleased to offer jewelers a complete custom web presence - including online sales - at prices that make sense. Catalpha's sites allow retailers to update product information, receive orders, track order patterns and more. The firm will meet personally with retailers to determine look, feel and style, and provides design and copy to create a custom site.

"It's critical with catalog and web design to create a look that showcases not just the products but the spirit of the store," explains Don Keller, VP at Catalpha. "That's why we spend the time to get to know each retailer, who there customers are and where they want their business to go. It's the job of good design to help them get there and to do it cost-effectively, too."

Retailers can use existing photo images or manufacturer-supplied photos, or Catalpha can arrange custom photography as a separate project. To see a sample site, click here for what customers will see. For a look behind the scenes at the administrative functions, click here.

While a physical and online retail presence is important, another critical tool is a print catalog. Catalpha specializes in creating custom jewelry catalogs that tell a unique story and display products in proper settings with the emotional response that helps them sell. Catalpha was recently asked to redesign a catalog for Smyth Jewelers, one of the jewelry trade's most recognizable names. The company was moving into a newly constructed space, and wanted a new catalog look to complement it. Catalpha was charged with creating a cleaner, more uncluttered look. The firm put the jewelry up front with larger photos and less copy and reorganized the layout to better highlight the products, creating more of a lifestyle than a commodity catalog. The result is the May/June 2005 Smyth catalog, which can be seen at www.albertsmyth.com.

Now is the time to develop catalog and e-commerce sales in time for the holiday season. To discuss option, contact us at 410-337-0066.