Package Design, Product Packaging, Packaging Design, Point Of Purchase & Branding Solutions

Product packaging
from idea to shelf.

Good packaging must convince a potential buyer in seconds that your product solves the problem at hand and that your brand is one they can trust. Good packaging requires a careful balance of practical, aesthetic and audience considerations. And Catalpha gets the balance right.

For more than 20 years, we've
been developing and improving packaging solutions for a wide range of consumer goods - from power
tools to pet products. We offer comprehensive services and packaging expertise to solve
virtually any packaging challenge.

Want to know more?
Check our FAQs,
email us, or call
888-337-0066

New product or brand? From logos to packaging prototypes to tradeshow displays and even press releases, we can help you launch your new product professionally and successfully - with packaging and messaging that grabs your target's attention.

Existing product need a boost? From customer-focused content that speaks clearly to your customer's need to a smarter form factor, fresh packaging can dramatically accelerate sales. We'll help you identify and implement packaging changes that make the most of the few seconds you have to influence a consumer's buying decision.

Point-of-Purchase? Catalpha experts design complete buying environments that get your brand noticed and ensure your message resonates. In-store retail displays, outdoor banners, hang tags, header cards, virtual display renderings, competitive merchandizing strategies - we make your POP environment work harder for you.

Can I afford professional package design? You can't afford not to have professional packaging. Packaging is your one opportunity to sell to your customer. The content is critical from visually attracting their attention to keeping their attention with "real-time benefits" that solve their problems, make them comfortable that your product is the best for their needs. We've worked with clients in every budget range. We can find you the most appropriate, cost-effective way to reach your packaging goals.

View some samples of our work below

Package Design FAQ

What if I don’t have a logo yet?
Catalpha can create a complete brand identity for you to use on your packaging and all your marketing materials.

Can you help me with the package text?
Absolutely. Copy is critical, and we can help you distill your message and focus copy points on your customer's immediate need.

How do I get a UPC code for my package?
Once you register with the Uniform Code Council and obtain an ID number, we handle all the code creation and placement issues.

I’m pitching my new product to retailers – where do I start?
Before you invest in package production, we can help you with preliminary sales tools such as packaging prototypes, display renderings, presentations, trade show booth graphics and supporting materials - everything you need to sell your product idea to retailers or corporate buyers.

My product is shelved next to many larger brands, how do I make it stand out?
Competitive merchandizing is critical to sales. We'll help you thoroughly analyze your retail environment and develop unique packaging solutions that speak directly to your customer's needs and outline immediate product benefits - the best way to sell any kind of product!

Can you create other marketing materials to work with my packaging?
Everything related to your product we can create for you. Brochures, catalogs, advertising, trade show collateral, direct mail promotions, web sites and much more. We'll help you build a strong and successful brand look across all your product marketing materials.

How does the package design process work?
At Catalpha, package design is a collaborative process with our clients. We consider your target market, retail and competitive environment, brand personality, product functionality, and, of course, budget and timing factors to present packaging alternatives that meet all your goals.

Catalpha Advertising & Design, Inc. is a Maryland design and identity firm with 20+ years of experience creating brand identity, package design, corporate identity and collateral marketing tools.