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| U. S. Family Health Plan at Johns Hopkins | ||||||||
Unique needs. Great results. Coordinated marketing tools throughout the year increases membership to military healthcare program. Marketing the U.S. Family Healthcare Program to families in Maryland required a coordinated, appealing campaign with a number of complicating factors, including regional distribution restrictions, meeting Department of Defense standards, and transitioning from an enrollment season-only insertion schedule to year-round marketing. Catalpha not only met all these needs, it delivered significant membership increases with a campaign that encompassed cable television spots, print ads, web marketing and displays used at monthly information sessions. Call us at 410-337-0066 or email us to learn more.
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