Posts Tagged ‘Social Media’
Five Things To Watch For This Month
January 24th, 2012 | by: Catalpha Advertising & Design
- The Corporate Art Of Nickel And Diming
As various companies start the new year by increasing their monthly rates, adding new fees and surcharges, how many will ignore the lesson of Netflix and Bank Of America and endure the wrath of their customers? - Path: The New Anti-Facebook Social Platform
Facebook growth is slowing down and some are turning to other alternatives. Path (Path.com) is a new anti-Facebook social networking platform launched last year that’s growing in popularity. Rather than concentrating on the number of friends you have, Path encourages quality relationships, allowing you to have only a maximum of 50 friends. - Will Companies Change Their Social Media Strategies?
Many businesses will examine their P&L’s and take a hard look at the dollars and time allocated to their social media efforts this past year and make critical adjustments based on sales, new business opportunities generated, connections with influencers and brand name awareness. Next month’s Super Bowl will give us a good idea on how far major advertisers will go to cross promote their promotions with their various social media platforms. - Re-Connect With Your Facebook Fans And Their Expectations
After “liking” your company on Facebook, your fans may have high expectations of what they want to get back from you, and not fulfilling those expectations can lead to disappointment. According to a report by ExactTarget, 51 percent of consumers expect companies to send them marketing messages after “liking” the brand on Facebook. We recommend that you take this month to re-connect with your fans and exceed their expectations. (ExactTarget.com) - Google Sparring With Travel Industry Giants, Expedia and Orbitz
Watch this month as Expedia and Orbitz fight it out with Google, complaining that Google’s new flight search tool is dramatically hurting their business. The Wall Street Journal reports that searches like “NY to LA” now produce a Google chart of airfares with links directly to airlines. The travel sites accuse Google of abusing its power in an effort to grab itself a big piece of the $110 billion online travel market.
Tags: Facebook, Google, Marketing Strategy, Social Media
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Fifteen Relevant Topics To Post On Your Company’s Facebook Wall
September 13th, 2011 | by: Catalpha Advertising & Design
It’s easy to set-up a Facebook page, but the long-term challenge is in posting content that’s interesting to your fans.
Here are 15 topics to write about that will encourage your fans to stay connected to you – all without discounting your product.
- Talk about how and where your products are made.
- Feature a special product of the day/week… and what makes it special.
- Give your company’s philosophy on environment. How does your company participate in recycling?
- Talk about your company’s participation in local charities.
- Feature an employee of the week or month and why is he/she featured?
- Talk about employee facts: how many hired, average age, experience, schooling, interests and hobbies.
- Talk about how and why you got started in the business. What are you most passionate about? What drives you to success?
- Facebook Fridays: Enjoy a meet-up event with other Facebook Fans every Friday.
- Facebook Fans exclusive events and promotions.
- Ask fans for suggestions.
- Ask fans to vote on their favorite products.
- Market research. How many live 5 minutes away? How many 30 minutes.
- Market research. What do you think we’re best known for?
- New product introduction and launches.
- Host a Facebook bounce-back event with a neighboring retailer.
Tags: Facebook, Marketing, Social Media
Posted in Marketing Bytes | 1 Comment »
Six Months Down, Six To Go: A Reality Check To Increasing Your Profits
July 13th, 2011 | by: Catalpha Advertising & Design
This month marks the halfway point of 2011, a year projected to have a positive economic rebound for most companies. But one thing seems to remain the same: out of a need to increase profits, many companies are still actively seeking the magic answer by jumping online for the next big thing, hoping for easier ways to profit.
While many great online tools are available, the most successful companies are well grounded in traditional marketing. These businesses understand that to win the game, a company must excel inside before it can excel outside. Companies such as Nordstrom have followed this template perfectly for years.
With six months to go, where is your company focusing its efforts? On the hopes that a social media miracle will supply instant profits or on pushing the internal operations of your company up a notch?
Tags: Marketing Strategy, Online Marketing, profit, Social Media
Posted in Marketing Bytes | 1 Comment »
It’s 2011 – Think Differently
January 6th, 2011 | by: Catalpha Advertising & Design
60 Second Articles:
1. Think Differently About Your Business. What Would Steve Jobs Do?
2. Is Your Participation In Social Media Worth The Investment?
3. The 60 Second Close: January Is The Start Over Month
1. Think Differently About Your Business. What Would Steve Jobs Do?
With no guarantee that the next 12 months will be a smooth drive along Business Avenue, one thing is for sure – innovation and creativity will continue to be your keys to success in 2011.
Many actionable concepts can help your company set itself apart and leap from good to great – initiatives that can propel your product or service beyond your competition and turn your customers into loyal life-long fans.
The most effective starting point to initiate change and innovation is simply by asking, “What would Apple co-founder and CEO, the master of thinking differently, Steve Jobs do?”
While you may not invent high-tech products that revolutionize the electronics world, just thinking differently and questioning the status quo can make a huge impact on your company and your customers. Make 2011 your year to think differently.
2. Is Your Participation In Social Media Worth The Investment?
Business executives are asking, “What’s the return on investment from social media?” While this transformational way of communicating continues to unravel, there may not be a solid answer for you just yet – especially if you’re seeking a monetary return.
The best return on your investment right now is the realization that you’re building a solid relationship with your customers online, much in the same way you do offline.
Social media has its place. Knowing your customers and budget will help determine weather it has a place in your marketing plan.
3. The 60 Second Close: January Is The Start Over Month
January is the only month that seems a perfect time to fix what’s broken, implement new ideas or just start over. The month carries a freshness about it that says you have permission to change, to innovate and reinvent.
The most profitable ideas might be the small ideas – subtle concepts about your product or your service that illicit a “wow” response from your customers – concepts as simple as sending out handwritten thank-you cards or birthday greetings.
Winning the war of business is about doing little things for your customers that they would never expect. It’s called thinking differently.
If you’re ready to start thinking differently with small ideas or huge initiatives, then call us. We can get you there … faster than ever.
Tags: creativity, Marketing Strategy, ROI, Social Media
Posted in Marketing Bytes | 1 Comment »
Five Marketing Realities For 2011 That Will Impact Your Business Like Never Before
December 28th, 2010 | by: Catalpha Advertising & Design
Next year will bring a new set of challenges that make marketing your business even more complex than it is today.
We believe that successfully increasing your sales requires the use of simple marketing strategies. Here are five marketing realities that will better your business and kick off the new year like never before.
1. Advertising: Still The Killer Marketing Strategy
Despite what theoretical pundits may say, advertising – through TV, radio, print, billboard and direct mail – is still the most effective way to increase your sales. It’s measurable, timely and targeted.
2. The Explosion Of Mobile Marketing: How It May Affect Your Business
Before diving into mobile marketing, understand how your customers will use mobile venues in regard to your business. This crucial step will clarify your company’s mobile needs – and save you a lot of time and money!
- Can customers find you when they do a mobile search?
- Do you need a mobile website? A smartphone application?
- Should you integrate text messaging into your marketing plan?
3. Search Engine Stability: Always The Focal Point For Online Success
Developing a first-page presence on Google for keyword search phrases used by your customers will continue to be a crucial awareness factor for your company. If you’re not found, in the minds of your customers you don’t exist.
Consumers will visit your website for specifics, then search various social media channels for reviews and testimonials about your product or service.
4. Your Company’s Participation In Social Media: Will The Bubble Burst?
Marketing always comes down to making the cash register ring. In 2011, companies will take a hard look at their participation in social media.
While all the engagements, connections and conversations are great, an analysis of incremental sales versus time and commitment will make 2011 the big year for social media corrections, budget shifts or bubble bursts.
5. Hiring And Training: The New Marketing Tactic
With the spread of social media, companies now realize a successful marketing program begins with the staff. Employees are a company’s top marketing asset, which makes hiring and training a priority and a new and critical marketing tactic for success.
The 60-Second Close: From The End To The Start With No Finish Line
There’s never a finish line for successful companies. The end of the year always brings the start of new beginnings. While 2011 may usher in a more complex marketing landscape, fostering employee programs, traditional marketing efforts and a mobile and online presence will bring success.
Need help putting these strategies into practice? Then call us. We can show you how to get there … faster than ever.
Tags: Marketing, marketing realities, Mobile Marketing, mobile search, mobile website, Search Engine Stability, smartphone, Social Media
Posted in Marketing Bytes | No Comments »
