Posts Tagged ‘Mobile Marketing’
The Ten Best Ways To Position Your Company For Success In 2012
- Focus On Selling High Profit Products And Services
Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. - Focus On Your Team
Build a championship team that’s going to survive and win despite this economy. Weed out the dissenters otherwise you risk losing loyal customers. - Communicate A Compelling Competitive Advantage
Do you have a competitive advantage – a position that makes your company’s product or service distinct and recognizable in your marketplace? - Be The Personality Of Your Company
Get in front of people and be the face and personality of your company. Networking and speaking in front of 100 people is worth more than you can imagine. - Love Your Customers
Your customers are the sole reason your business exists today. Make them feel important. Ask for feedback. Once a year, invite your key customers to a special event to thank them for their business. - Be Remarkable
Everything you do and everything your customer or client sees about your company from the inside on out – every sensory touch point – must be remarkable. If not, you’re just another average business and there’s no customer loyalty when you’re average. - Understand The Power Of Trust As A Marketing Tool
The number one way to grow your business is through trust. Trust is the only reason your customers continue to purchase your products and services from you. Without trust, your advertising simply won’t work. - Invest In “Search” – The Focal Point For Online Success
Your website is the center of your online success. Aim for a first page presence on Google for keyword phrases used by your customers. If your business isn’t listed on the first page, there’s a chance you’re losing thousands and thousands of dollars each day. - Be Creative, Innovative And Take Risks
Creativity, innovation and the ability to take risks can move your business forward, otherwise it stands still. Take a look at your products and services. Can you “supersize” or downsize them? Can you develop product extensions with new markets? - Get Familiar With The Shift To Digital And Mobile
Next year will be the big year for digital and mobile marketing. While an integrated marketing approach is still important, the emphasis will be on increasing awareness and sales through various digital and mobile marketing channels. Don’t get left behind on this.
How To Have An Incredible 2012
As we wish everyone a happy and healthy holiday season, we’re aware of a number of challenges that can easily stop your journey to profitability. There’s still a war going on, a volatile economy, unstable gas prices, high unemployment and an election coming up.
We trust that you’ll face these issues head-on, letting your employees, customers and clients know that you stand for nothing short of delivering excellence in everything you do. If you do that, you’ll have an incredible 2012.
Want to know more about having an outrageous and incredible 2012? Want to know more about how to jump beyond your competitors with memorable, cutting-edge marketing? Contact us. We can help you get there … faster than ever.
How important is it to be listed in Google’s Top 10?
How Important Is It To To Be Listed On Google’s First Page?
It’s quite an accomplishment if you’ve been fortunate enough to have your Web site land a spot on the first page of Google’s search results. You’ve likely beat out thousands of other sites, all competing for that coveted top 10.
It’s well known that most users trust Google’s ability to provide accurate search results and, as a result, spend more time clicking on the sites on the first page of the results. Most users don’t visit the subsequent pages of search results.
If your company isn’t on the first page of the search results, you have to ask, “How important is it to my company to be listed in the top 10 and how much money is my company potentially losing on a daily basis by not being there?”
All of this leads to the importance of search engine optimization for your Web site. Although SEO plays an integral role in landing a top position, the implementation of SEO must include other components such as blogs and articles, in order to be truly effective.
The Super Bowl Revisited: Do You Remember Any Of The Ads?
It’s been more than a month since the big game and here’s the million-dollar question: “Do you remember any of the ads?” Maybe you recall the Snickers ad with Betty White. But what about the others?
The Super Bowl advertisers created great brand awareness, but at the same time, they lost a huge opportunity to increase their market share.
It was strange that only a few sponsors mentioned their Web sites and virtually none encouraged viewers to sign up as Facebook fans or Twitter followers, or took advantage of lucrative mobile opportunities.
These companies missed out on sales-building opportunities. They could have collected names, e-mail addresses or mobile phone numbers of their fans and followed up with promotional events throughout the year.
Make sure you don’t miss out on golden opportunities to collect information about your customers so you can continue to connect with them and develop long-term relationships.
The 60 Second Close: Putting The Package Together
No one marketing element works as effectively as integrating and packaging several of them. Every message that you develop should refer to a Web site, an email sign-up page, a Facebook page or a Twitter profile. It’s the only way you can stay in touch with your customers on a regular and cost-effective basis.
It’s our responsibility to make sure that your messages resonate on a variety of online channels so you can develop long-term relationships with your customers. It’s part of our “fast forward” strategy.
If you’re ready to shift your gears to “fast forward,” and make sure your messages are integrated, then call us. We can get you there…faster than ever.
The Year Of Mobile Marketing
Table of Contents
- For The Umpteenth Time, This Year Will Be The Year Of Mobile Marketing
- Have We Missed The Boat On The Real Secret To Successful Marketing?
- The 60 Second Close: Our “Fast Forward” Strategy
For The Umpteenth Time, 2010 Will Be The Year Of Mobile Marketing
We’ve been saying this for the past three years, but now all evidence points to 2010 being the year that mobile marketing finally takes its rightful place as one of the emerging platforms in building brand awareness and sales.
And why shouldn’t it? More and more people are using their smartphones for texting, receiving and responding to e-mail, watching TV shows, searching for local businesses and products and getting their news. Many research companies are predicting that within three years, mobile phones will overtake PCs as the most popular method for accessing the Internet.
What does this mean for you? A crash course in mobile marketing! But before you recklessly jump in, know that mobile marketing – like social media – may not be right for everyone. Mobile marketing programs are great for retailers, restaurants and any industry that wants to drive people to their business or Web site. And your Web site will play an important role in this because it will have to be optimized for easy cell phone navigation and small screen viewing.
There is a lot to learn about mobile marketing. If you want a jump start on getting “mobilized,” let us know.
Have We Missed The Boat On The Real Secret To Successful Marketing?
Although it may be impressive to read that companies are re-allocating budgets to the marketing effort “du jour,” believing that a specific online or offline program has now become the golden road to riches, the truth is that nothing is going to work without one specific ingredient.
That ingredient is content. Without great content, your marketing efforts – including print ads, TV and radio commercials, direct mail, billboards, Web sites, blogs and tweets – won’t work. Your content must be interesting, powerful, useful, informative, newsworthy and targeted in order to be effective.
Although companies do ponder the ROI of their Web sites and social media efforts, content seems to be the last ingredient they consider, when it should be the first!
Before you decide to do anything, ask yourself: “What interesting and relevant information can I regularly communicate to my audience over the long term?”
The 60 Second Close: Our “Fast Forward” Strategy
Two exciting things are going to happen this year, and probably more sooner than later, that could affect your marketing:
- Apple, Inc. will drop its exclusivity with AT&T, which means the iPhone is expected to become available to all wireless carriers. When this occurs, iPhone sales will increase from 15 million to 25 million phones per year, making it more important than ever to get involved in mobile marketing.
- There will be a shakeout and a re-definition of social media as businesses finally grasp the bottom line realities of being part of this medium. Businesses will ask tough questions to determine social media’s worthiness and its contribution to the bottom line.
As an advertising, marketing and communications firm, our top responsibility is to keep our clients thinking “fast forward.” Without a “fast forward” strategy, growth slowly grinds to a halt.
If you’re ready to shift your gears to “fast forward,” call us. We can get you there…faster than ever.
Re-Innovate Your Marketing
Table of Contents
1. Re-Innovate Your Marketing The Nordstrom Way
2. Want A Better Ranking On Google? Here’s How A Blog Can Help
3. Suprise! Advertising Is Not Dead
4. The 60 Second Close: When Did Marketing A Business Get So Complex?
Re-Innovate Your Marketing The Nordstrom Way
As companies transition from this tough economy to the stability of business basics, it’s time to re-think and re-innovate your marketing.
Whether you’re in the business-to-business or business-to-consumer sectors, “personal connection-oriented marketing” still works. Although it’s a throwback to the old days of “mom and pop” marketing, it has made Nordstrom a success – even in this economy.
Make sure you add “human touch-points” to your sales-building plan. These include a genuine smile and honest conversation, a thank-you note and a post-sale phone call.
Make “personal connection-oriented marketing” your competitive edge. Very few companies are taking this approach, believing that shaking a hand and having a conversation takes too much time and is simply old-fashioned.
How effective is the personal connection? After all these years, through good times and tough times, this strategy still works for Nordstrom and no matter what business sector you’re in, it will work for you.
Want A Better Ranking On Google? Here’s How A Blog Can Help
Having a difficult time securing a strong ranking on Google for your prime search phrases? Getting your company’s Web site into the top range of the search results is a difficult and daunting task, especially if having a strong Internet presence is a critical part of your marketing plan.
The best solution to this problem is a company blog. A blog can enhance your search engine rankings simply because Google looks at blogs differently than it looks at web sites. Google views blogs as being extremely relevant in terms of the content.
In addition, Google likes frequent copy changes. A blog with frequent postings gets spidered more often than a static Web site. Ultimately, the more frequently you blog and the more relevant your posts are to your company’s expertise, the more often Google will visit your blog and believe that it is important enough for users to see it, thus giving it a much stronger consideration for a higher placement in the search results.
Surprise! Advertising Is Not Dead
Contrary to what the pundits have been spouting for the past decade, advertising is not dead. In fact, it is more alive and popular than ever.
While there have been changes and course corrections in some of the more traditional media, the popularity of advertising is evident on countless new mediums. Witness advertising on the different transit systems, billboards, escalators, grocery carts, gasoline pumps, T-shirts, pizza boxes, grocery receipts, bus shelters, park benches, buildings, movie theaters, airline boarding passes, washrooms, baseball stadiums and of course everything related to the Internet.
So, is advertising dead? Certainly not. It’s just that the venues to reach different targeted groups – your customers have changed and multiplied.
The 60 Second Close: When Did Marketing A Business Get So Complex?
There’s no doubt that your “daddy’s same old marketing plan” won’t grow today’s business. The Internet and an influx of new and non-traditional mediums have made life a little more complex and much more interesting.
Need help separating it all out? Need help determining what will work best to reach your target customer? Let us know. We can help you get there – faster than ever.
