Posts Tagged ‘Marketing’

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Five Marketing Nuggets No One Else Will Tell You

August 10th, 2010 | by: Catalpha Advertising & Design

Table of Contents

  1. Five Marketing Nuggets No One Else Will Tell You About
  2. The Best Research On Social Media May Come From Your Own Family
  3. The 60 Second Close: Dog Days Of Summer Is For Planning

Five Marketing Nuggets No One Else Will Tell You About

Whether your company has hundreds of Facebook fans or none at all, the stark reality is that the true value of a Facebook fan is actually zero – yes zero — until that fan actually buys something from you. You can have all the fans you want, but until they buy something, they’re worth nothing.

Discounting is the penalty you pay for being unremarkable and not differentiating your business from all of the others with a customer experience that’s memorable and results in return visits and purchases.

The best loyalty “card” ever will be those businesses that have smartphone apps that are on consumers’ iPhones, Blackberrys and Androids. Got yours yet? Without one, in the minds of the consumer, you will cease to exist. That’s how powerful a marketing tool they are.

A sign posted in the lobby of a place of business: “Please Complain To Us!” Bring on the complaints! Research shows that customers who complain and are satisfied with how the complaint was resolved are up to 8% more loyal than if they had no complaint at all.

One of the best and most effective ways to promote your business on the Internet and get great visibility on Google is through “Article Marketing.” Check out the number of press release and article distribution websites that are available — and all at no-charge.

The Best Research On Social Media May Come From Your Own Family

What the self-professed millions of social media gurus (and that number increases each day) say about the virtues of the various social media channels may be entirely opposite of what’s happening in real life. Just ask your family members how they use Facebook. Ask them if they would ever follow a company and, if so, what they’d expect from that company.

What you will learn by asking them may well be worth more than what any other expert out there is preaching, or even worth much more than that $397 workshop you were thinking about attending.

The 60 Second Close: Dog Days Of Summer Is For Planning

I’m sure you have heard of the saying, “Failing to plan is like planning to fail.” Most companies don’t have a sales-building plan for two simple reasons — creating one is hard work and they don’t know what to write. There is also the misconception that for a plan to be relevant, it has to be a 50 to a 100-page binder, when in fact it doesn’t.

Southwest Airlines was planned out on a cocktail napkin. It doesn’t matter how big or small your plan is as long as you’re able to take your thoughts and put them in writing on a piece of paper.

With the 2010 homestretch just around the corner, are your plans in place to end the year with record sales? And with 2011 just around the corner, unfortunately time doesn’t slow down to afford you the luxury to write a sales-building marketing plan at your leisure.

If you need help in planning for your success, then call us. We can show you how to get there… now much faster than ever.

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The Year Of Mobile Marketing

February 16th, 2010 | by: Catalpha Advertising & Design

Table of Contents

  1. For The Umpteenth Time, This Year Will Be The Year Of Mobile Marketing
  2. Have We Missed The Boat On The Real Secret To Successful Marketing?
  3. The 60 Second Close: Our “Fast Forward” Strategy

For The Umpteenth Time, 2010 Will Be The Year Of Mobile Marketing

We’ve been saying this for the past three years, but now all evidence points to 2010 being the year that mobile marketing finally takes its rightful place as one of the emerging platforms in building brand awareness and sales.

And why shouldn’t it? More and more people are using their smartphones for texting, receiving and responding to e-mail, watching TV shows, searching for local businesses and products and getting their news. Many research companies are predicting that within three years, mobile phones will overtake PCs as the most popular method for accessing the Internet.

What does this mean for you? A crash course in mobile marketing! But before you recklessly jump in, know that mobile marketing – like social media – may not be right for everyone. Mobile marketing programs are great for retailers, restaurants and any industry that wants to drive people to their business or Web site. And your Web site will play an important role in this because it will have to be optimized for easy cell phone navigation and small screen viewing.

There is a lot to learn about mobile marketing. If you want a jump start on getting “mobilized,” let us know.

Have We Missed The Boat On The Real Secret To Successful Marketing?

Although it may be impressive to read that companies are re-allocating budgets to the marketing effort “du jour,” believing that a specific online or offline program has now become the golden road to riches, the truth is that nothing is going to work without one specific ingredient.

That ingredient is content. Without great content, your marketing efforts – including print ads, TV and radio commercials, direct mail, billboards, Web sites, blogs and tweets – won’t work. Your content must be interesting, powerful, useful, informative, newsworthy and targeted in order to be effective.

Although companies do ponder the ROI of their Web sites and social media efforts, content seems to be the last ingredient they consider, when it should be the first!

Before you decide to do anything, ask yourself: “What interesting and relevant information can I regularly communicate to my audience over the long term?”

The 60 Second Close: Our “Fast Forward” Strategy

Two exciting things are going to happen this year, and probably more sooner than later, that could affect your marketing:

  • Apple, Inc. will drop its exclusivity with AT&T, which means the iPhone is expected to become available to all wireless carriers. When this occurs, iPhone sales will increase from 15 million to 25 million phones per year, making it more important than ever to get involved in mobile marketing.
  • There will be a shakeout and a re-definition of social media as businesses finally grasp the bottom line realities of being part of this medium. Businesses will ask tough questions to determine social media’s worthiness and its contribution to the bottom line.

As an advertising, marketing and communications firm, our top responsibility is to keep our clients thinking “fast forward.” Without a “fast forward” strategy, growth slowly grinds to a halt.

If you’re ready to shift your gears to “fast forward,” call us. We can get you there…faster than ever.

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