Posts Tagged ‘Marketing’
November 22nd, 2011 | by: Catalpha Advertising & Design
Is Google Trying To Buy Yahoo?
There are initial rumblings that Google is interested in purchasing Yahoo. While the US government may try to block such a sale, some say this is Google’s ploy to drive up Yahoo’s stock to make it more expensive for Microsoft, who has long been rumored to be interested in buying Yahoo.
Herman Cain Selling A Tax Plan Like Pizza:
If nothing else, Herman Cain will be remembered for 9-9-9 and reminding us of the importance of having a memorable slogan and that the most attractive pricing for all products ends in a nine, not a five.
Netflix Underestimates The Fury Of The Consumer:
Subscribers lashed out at Netflix’s 60 percent price hike and a series of bungled marketing attempts to spin off its DVD division. The fury has resulted in over 800,000 subscriber cancellations with more expected. Netflix CEO Reed Hastings said, “We became a symbol of the evil, greedy corporation.”
Buy 100 Shares of Groupon: Half Off Within The Next 24 Hours:
Groupon’s widely publicized IPO was introduced at a valuation price much lower than originally planned. One could say they are discounting the price in order for people to buy it.
Will Anyone Miss The NBA?
With parts of the schedule already cancelled, is the complete season in peril? The toll on the local restaurant, hospitality and retail sectors already hurting in this economy, are disastrous. Like other professional sports leagues that have experienced similar lockouts, all will eventually be resolved and the loving relationship between the team and its fans will return to normal – like nothing ever happened.
September 13th, 2011 | by: Catalpha Advertising & Design
It’s easy to set-up a Facebook page, but the long-term challenge is in posting content that’s interesting to your fans.
Here are 15 topics to write about that will encourage your fans to stay connected to you – all without discounting your product.
- Talk about how and where your products are made.
- Feature a special product of the day/week… and what makes it special.
- Give your company’s philosophy on environment. How does your company participate in recycling?
- Talk about your company’s participation in local charities.
- Feature an employee of the week or month and why is he/she featured?
- Talk about employee facts: how many hired, average age, experience, schooling, interests and hobbies.
- Talk about how and why you got started in the business. What are you most passionate about? What drives you to success?
- Facebook Fridays: Enjoy a meet-up event with other Facebook Fans every Friday.
- Facebook Fans exclusive events and promotions.
- Ask fans for suggestions.
- Ask fans to vote on their favorite products.
- Market research. How many live 5 minutes away? How many 30 minutes.
- Market research. What do you think we’re best known for?
- New product introduction and launches.
- Host a Facebook bounce-back event with a neighboring retailer.
February 4th, 2011 | by: Catalpha Advertising & Design
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2010 Analysys Ad Series
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Smyth 2010 Holiday Catalog
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www.smythjewelers.com E-Commerce Website
Catalpha Advertising & Design wins “Gold” in the Magazine Ad Series Category for Analysis Ad Series, “Gold” in the Direct Mail Category for Smyth Jewelers Holiday Catalog and “Merit” for www.smythjewelers.com E-Commerce website.
SIAA is the only advertising awards to specifically recognize the achievements of the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAA recognizes the creativity and communication accomplishments of the service industry.
December 28th, 2010 | by: Catalpha Advertising & Design
Next year will bring a new set of challenges that make marketing your business even more complex than it is today.
We believe that successfully increasing your sales requires the use of simple marketing strategies. Here are five marketing realities that will better your business and kick off the new year like never before.
1. Advertising: Still The Killer Marketing Strategy
Despite what theoretical pundits may say, advertising – through TV, radio, print, billboard and direct mail – is still the most effective way to increase your sales. It’s measurable, timely and targeted.
2. The Explosion Of Mobile Marketing: How It May Affect Your Business
Before diving into mobile marketing, understand how your customers will use mobile venues in regard to your business. This crucial step will clarify your company’s mobile needs – and save you a lot of time and money!
- Can customers find you when they do a mobile search?
- Do you need a mobile website? A smartphone application?
- Should you integrate text messaging into your marketing plan?
3. Search Engine Stability: Always The Focal Point For Online Success
Developing a first-page presence on Google for keyword search phrases used by your customers will continue to be a crucial awareness factor for your company. If you’re not found, in the minds of your customers you don’t exist.
Consumers will visit your website for specifics, then search various social media channels for reviews and testimonials about your product or service.
4. Your Company’s Participation In Social Media: Will The Bubble Burst?
Marketing always comes down to making the cash register ring. In 2011, companies will take a hard look at their participation in social media.
While all the engagements, connections and conversations are great, an analysis of incremental sales versus time and commitment will make 2011 the big year for social media corrections, budget shifts or bubble bursts.
5. Hiring And Training: The New Marketing Tactic
With the spread of social media, companies now realize a successful marketing program begins with the staff. Employees are a company’s top marketing asset, which makes hiring and training a priority and a new and critical marketing tactic for success.
The 60-Second Close: From The End To The Start With No Finish Line
There’s never a finish line for successful companies. The end of the year always brings the start of new beginnings. While 2011 may usher in a more complex marketing landscape, fostering employee programs, traditional marketing efforts and a mobile and online presence will bring success.
Need help putting these strategies into practice? Then call us. We can show you how to get there … faster than ever.
August 10th, 2010 | by: Catalpha Advertising & Design
Table of Contents
- Five Marketing Nuggets No One Else Will Tell You About
- The Best Research On Social Media May Come From Your Own Family
- The 60 Second Close: Dog Days Of Summer Is For Planning
Five Marketing Nuggets No One Else Will Tell You About
Whether your company has hundreds of Facebook fans or none at all, the stark reality is that the true value of a Facebook fan is actually zero – yes zero — until that fan actually buys something from you. You can have all the fans you want, but until they buy something, they’re worth nothing.
Discounting is the penalty you pay for being unremarkable and not differentiating your business from all of the others with a customer experience that’s memorable and results in return visits and purchases.
The best loyalty “card” ever will be those businesses that have smartphone apps that are on consumers’ iPhones, Blackberrys and Androids. Got yours yet? Without one, in the minds of the consumer, you will cease to exist. That’s how powerful a marketing tool they are.
A sign posted in the lobby of a place of business: “Please Complain To Us!” Bring on the complaints! Research shows that customers who complain and are satisfied with how the complaint was resolved are up to 8% more loyal than if they had no complaint at all.
One of the best and most effective ways to promote your business on the Internet and get great visibility on Google is through “Article Marketing.” Check out the number of press release and article distribution websites that are available — and all at no-charge.
The Best Research On Social Media May Come From Your Own Family
What the self-professed millions of social media gurus (and that number increases each day) say about the virtues of the various social media channels may be entirely opposite of what’s happening in real life. Just ask your family members how they use Facebook. Ask them if they would ever follow a company and, if so, what they’d expect from that company.
What you will learn by asking them may well be worth more than what any other expert out there is preaching, or even worth much more than that $397 workshop you were thinking about attending.
The 60 Second Close: Dog Days Of Summer Is For Planning
I’m sure you have heard of the saying, “Failing to plan is like planning to fail.” Most companies don’t have a sales-building plan for two simple reasons — creating one is hard work and they don’t know what to write. There is also the misconception that for a plan to be relevant, it has to be a 50 to a 100-page binder, when in fact it doesn’t.
Southwest Airlines was planned out on a cocktail napkin. It doesn’t matter how big or small your plan is as long as you’re able to take your thoughts and put them in writing on a piece of paper.
With the 2010 homestretch just around the corner, are your plans in place to end the year with record sales? And with 2011 just around the corner, unfortunately time doesn’t slow down to afford you the luxury to write a sales-building marketing plan at your leisure.
If you need help in planning for your success, then call us. We can show you how to get there… now much faster than ever.
