Posts Tagged ‘Marketing Strategy’
Information Impacting You And Our Fast-Forward Economy
Overcoming Competitor Similarity: The Power Of A Distinct Story
No matter which business category you are in, similar companies are selling similar products at similar prices to similar customers in similar areas.
So how does your company stand out from the competition? What encourages current and future customers to talk about and remember your company for future purchases? What is your company’s story?
To successfully set your business apart, your marketing strategy must include the development of a communications program that spreads the story of your business. Why? A story provides a way to connect with customers … and be remembered.
Some concepts to help develop your company’s story:
- What are you famous for?
- What do you offer that your competitors do not?
- What is the largest or even the smallest product you offer?
- What interesting company or employee facts do you have?
- What memorable purchasing experiences do you offer?
All About The Online Search: Being Found Everywhere
The leading element of any successful online marketing strategy is to make sure that your product or service is found everywhere on the Internet, hooking the attention of Web-browsing customers.
How important is this strategy? During the upcoming holiday season, more than 58 percent of holiday shoppers plan to purchase their gifts online and 86 percent of consumers will initiate their search using Google, according to ChannelAdvisor.com’s “2010 Consumer Shopping Habits Survey.”
Whether your company is a retailer, a manufacturer or a service provider, you need a strong online presence. The fact is that Google is the new phone book and without being found, it’s possible that your company is potentially losing millions of dollars in revenue every month.
Do a search on Google and discover what kind of an online presence your business has. Are you everywhere?
The 60-Second Close: How To Make Your Marketing More Successful
While the marketing landscape has become more complex over the past few years, you need only two simple elements to succeed: a story for your business and a strong online presence.
Need help in developing your distinct story? Need help being found everywhere on Google? Then call us. We can show you how to get there … faster than ever.
And, if you would like a copy of ChannelAdvisor’s “2010 Consumer Shopping Habits Survey,” just let me know.
How To Prevent A Blockbuster Moment: Essential Survival Lessons For Your Business
The Blockbuster Moment: Critical Lessons For All Businesses Of All Sizes
After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster’s downfall sprung from the same “ailment” that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.
And while their customers connected to the Internet and sought easier ways to rent movies, companies like Netflix, Redbox and several other live-streaming and video-on-demand platforms surged forward, endearing themselves to Blockbuster’s core customers.
Blockbuster’s collapse spotlights many critical issues that businesses of any size and category should address to prevent an upstart from suddenly coming out of nowhere and cutting them off at the knees.
How Your Company Can Prevent Becoming A Blockbuster
The rise and fall of Blockbuster offers lessons for any company that interacts with customers. We urge your company to tackle these four Blockbuster-prevention questions immediately:
- How do you envision your customers’ wants and needs five years from now? Where will they be and how will you be front and center with them?
- How do you envision the distribution and promotion channels of your product or service changing five years from now?
- Does your company have a clear online vision in place, a complete marketing strategy that emanates outward from the Internet?
- Do you provide an unbeatable customer-focused experience that exceeds customers’ expectations? Could a push-button kiosk replace your product or service if your customer so decides that having no customer service is better than having poor customer service?
The 60 Second Close: How To Ensure You’re Not Late Getting In The Game
We hope Blockbuster climbs out of its financial situation, but meanwhile the company leaves us with priceless marketing lessons for every business to ponder and act on immediately.
We can help you set up a marketing strategy and a vision for the future, while developing programs that provide great customer experiences. And more importantly, we can help ensure that you’re not late getting in the game.
If you’re ready to start looking at your future, then call us. We can show you how to get there … faster than ever
