Posts Tagged ‘Google’
How important is it to be listed in Google’s Top 10?
How Important Is It To To Be Listed On Google’s First Page?
It’s quite an accomplishment if you’ve been fortunate enough to have your Web site land a spot on the first page of Google’s search results. You’ve likely beat out thousands of other sites, all competing for that coveted top 10.
It’s well known that most users trust Google’s ability to provide accurate search results and, as a result, spend more time clicking on the sites on the first page of the results. Most users don’t visit the subsequent pages of search results.
If your company isn’t on the first page of the search results, you have to ask, “How important is it to my company to be listed in the top 10 and how much money is my company potentially losing on a daily basis by not being there?”
All of this leads to the importance of search engine optimization for your Web site. Although SEO plays an integral role in landing a top position, the implementation of SEO must include other components such as blogs and articles, in order to be truly effective.
The Super Bowl Revisited: Do You Remember Any Of The Ads?
It’s been more than a month since the big game and here’s the million-dollar question: “Do you remember any of the ads?” Maybe you recall the Snickers ad with Betty White. But what about the others?
The Super Bowl advertisers created great brand awareness, but at the same time, they lost a huge opportunity to increase their market share.
It was strange that only a few sponsors mentioned their Web sites and virtually none encouraged viewers to sign up as Facebook fans or Twitter followers, or took advantage of lucrative mobile opportunities.
These companies missed out on sales-building opportunities. They could have collected names, e-mail addresses or mobile phone numbers of their fans and followed up with promotional events throughout the year.
Make sure you don’t miss out on golden opportunities to collect information about your customers so you can continue to connect with them and develop long-term relationships.
The 60 Second Close: Putting The Package Together
No one marketing element works as effectively as integrating and packaging several of them. Every message that you develop should refer to a Web site, an email sign-up page, a Facebook page or a Twitter profile. It’s the only way you can stay in touch with your customers on a regular and cost-effective basis.
It’s our responsibility to make sure that your messages resonate on a variety of online channels so you can develop long-term relationships with your customers. It’s part of our “fast forward” strategy.
If you’re ready to shift your gears to “fast forward,” and make sure your messages are integrated, then call us. We can get you there…faster than ever.
Re-Innovate Your Marketing
Table of Contents
1. Re-Innovate Your Marketing The Nordstrom Way
2. Want A Better Ranking On Google? Here’s How A Blog Can Help
3. Suprise! Advertising Is Not Dead
4. The 60 Second Close: When Did Marketing A Business Get So Complex?
Re-Innovate Your Marketing The Nordstrom Way
As companies transition from this tough economy to the stability of business basics, it’s time to re-think and re-innovate your marketing.
Whether you’re in the business-to-business or business-to-consumer sectors, “personal connection-oriented marketing” still works. Although it’s a throwback to the old days of “mom and pop” marketing, it has made Nordstrom a success – even in this economy.
Make sure you add “human touch-points” to your sales-building plan. These include a genuine smile and honest conversation, a thank-you note and a post-sale phone call.
Make “personal connection-oriented marketing” your competitive edge. Very few companies are taking this approach, believing that shaking a hand and having a conversation takes too much time and is simply old-fashioned.
How effective is the personal connection? After all these years, through good times and tough times, this strategy still works for Nordstrom and no matter what business sector you’re in, it will work for you.
Want A Better Ranking On Google? Here’s How A Blog Can Help
Having a difficult time securing a strong ranking on Google for your prime search phrases? Getting your company’s Web site into the top range of the search results is a difficult and daunting task, especially if having a strong Internet presence is a critical part of your marketing plan.
The best solution to this problem is a company blog. A blog can enhance your search engine rankings simply because Google looks at blogs differently than it looks at web sites. Google views blogs as being extremely relevant in terms of the content.
In addition, Google likes frequent copy changes. A blog with frequent postings gets spidered more often than a static Web site. Ultimately, the more frequently you blog and the more relevant your posts are to your company’s expertise, the more often Google will visit your blog and believe that it is important enough for users to see it, thus giving it a much stronger consideration for a higher placement in the search results.
Surprise! Advertising Is Not Dead
Contrary to what the pundits have been spouting for the past decade, advertising is not dead. In fact, it is more alive and popular than ever.
While there have been changes and course corrections in some of the more traditional media, the popularity of advertising is evident on countless new mediums. Witness advertising on the different transit systems, billboards, escalators, grocery carts, gasoline pumps, T-shirts, pizza boxes, grocery receipts, bus shelters, park benches, buildings, movie theaters, airline boarding passes, washrooms, baseball stadiums and of course everything related to the Internet.
So, is advertising dead? Certainly not. It’s just that the venues to reach different targeted groups – your customers have changed and multiplied.
The 60 Second Close: When Did Marketing A Business Get So Complex?
There’s no doubt that your “daddy’s same old marketing plan” won’t grow today’s business. The Internet and an influx of new and non-traditional mediums have made life a little more complex and much more interesting.
Need help separating it all out? Need help determining what will work best to reach your target customer? Let us know. We can help you get there – faster than ever.
