Posts Tagged ‘Facebook’
Fifteen Relevant Topics To Post On Your Company’s Facebook Wall
It’s easy to set-up a Facebook page, but the long-term challenge is in posting content that’s interesting to your fans.
Here are 15 topics to write about that will encourage your fans to stay connected to you – all without discounting your product.
- Talk about how and where your products are made.
- Feature a special product of the day/week… and what makes it special.
- Give your company’s philosophy on environment. How does your company participate in recycling?
- Talk about your company’s participation in local charities.
- Feature an employee of the week or month and why is he/she featured?
- Talk about employee facts: how many hired, average age, experience, schooling, interests and hobbies.
- Talk about how and why you got started in the business. What are you most passionate about? What drives you to success?
- Facebook Fridays: Enjoy a meet-up event with other Facebook Fans every Friday.
- Facebook Fans exclusive events and promotions.
- Ask fans for suggestions.
- Ask fans to vote on their favorite products.
- Market research. How many live 5 minutes away? How many 30 minutes.
- Market research. What do you think we’re best known for?
- New product introduction and launches.
- Host a Facebook bounce-back event with a neighboring retailer.
How important is it to be listed in Google’s Top 10?
How Important Is It To To Be Listed On Google’s First Page?
It’s quite an accomplishment if you’ve been fortunate enough to have your Web site land a spot on the first page of Google’s search results. You’ve likely beat out thousands of other sites, all competing for that coveted top 10.
It’s well known that most users trust Google’s ability to provide accurate search results and, as a result, spend more time clicking on the sites on the first page of the results. Most users don’t visit the subsequent pages of search results.
If your company isn’t on the first page of the search results, you have to ask, “How important is it to my company to be listed in the top 10 and how much money is my company potentially losing on a daily basis by not being there?”
All of this leads to the importance of search engine optimization for your Web site. Although SEO plays an integral role in landing a top position, the implementation of SEO must include other components such as blogs and articles, in order to be truly effective.
The Super Bowl Revisited: Do You Remember Any Of The Ads?
It’s been more than a month since the big game and here’s the million-dollar question: “Do you remember any of the ads?” Maybe you recall the Snickers ad with Betty White. But what about the others?
The Super Bowl advertisers created great brand awareness, but at the same time, they lost a huge opportunity to increase their market share.
It was strange that only a few sponsors mentioned their Web sites and virtually none encouraged viewers to sign up as Facebook fans or Twitter followers, or took advantage of lucrative mobile opportunities.
These companies missed out on sales-building opportunities. They could have collected names, e-mail addresses or mobile phone numbers of their fans and followed up with promotional events throughout the year.
Make sure you don’t miss out on golden opportunities to collect information about your customers so you can continue to connect with them and develop long-term relationships.
The 60 Second Close: Putting The Package Together
No one marketing element works as effectively as integrating and packaging several of them. Every message that you develop should refer to a Web site, an email sign-up page, a Facebook page or a Twitter profile. It’s the only way you can stay in touch with your customers on a regular and cost-effective basis.
It’s our responsibility to make sure that your messages resonate on a variety of online channels so you can develop long-term relationships with your customers. It’s part of our “fast forward” strategy.
If you’re ready to shift your gears to “fast forward,” and make sure your messages are integrated, then call us. We can get you there…faster than ever.
