Five Things To Watch For This Month

January 24th, 2012 | by: Catalpha Advertising & Design

1. The Corporate Art Of Nickel And Diming
   As various companies start the new year by increasing their monthly rates, adding new fees and surcharges, how many will ignore the lesson of Netflix and Bank Of America and endure the wrath of their customers?
2. Path: The New Anti-Facebook Social Platform
   Facebook growth is slowing down and some are turning to other alternatives. Path (Path.com) is a new anti-Facebook social networking platform launched last year that’s growing in popularity. Rather than concentrating on the number of friends you have, Path encourages quality relationships, allowing you to have only a maximum of 50 friends.
3. Will Companies Change Their Social Media Strategies?
   Many businesses will examine their P&L’s and take a hard look at the dollars and time allocated to their social media efforts this past year and make critical adjustments based on sales, new business opportunities generated, connections with influencers and brand name awareness. Next month’s Super Bowl will give us a good idea on how far major advertisers will go to cross promote their promotions with their various social media platforms.
4. Re-Connect With Your Facebook Fans And Their Expectations
   After “liking” your company on Facebook, your fans may have high expectations of what they want to get back from you, and not fulfilling those expectations can lead to disappointment. According to a report by ExactTarget, 51 percent of consumers expect companies to send them marketing messages after “liking” the brand on Facebook. We recommend that you take this month to re-connect with your fans and exceed their expectations. (ExactTarget.com)
5. Google Sparring With Travel Industry Giants, Expedia and Orbitz
   Watch this month as Expedia and Orbitz fight it out with Google, complaining that Google’s new flight search tool is dramatically hurting their business. The Wall Street Journal reports that searches like “NY to LA” now produce a Google chart of airfares with links directly to airlines. The travel sites accuse Google of abusing its power in an effort to grab itself a big piece of the $110 billion online travel market.

Tags: Facebook, Google, Marketing Strategy, Social Media

This entry was posted on Tuesday, January 24th, 2012 at 3:26 pm and is filed under Marketing Bytes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.