Archive for the ‘Marketing Bytes’ Category
How To Harness The Power Of A Corporate Blog To Increase Your Sales
Don’t underestimate the power of using a blog as part of your online marketing and publicity efforts. A corporate blog can establish your company as a thought-leader in its business category and enhance its overall Internet presence. In addition, a corporate blog can attract new customers and clients at a relatively low cost-per-lead.
Here are five critical factors to help you harness the power of your blog and attract more readers:
- Make sure each post focuses on your subject of authority and is optimized with relevant keywords. Do it properly and Google could index your post within sixty minutes!
- Syndicate summaries of each post to your Twitter and Facebook accounts to reach more people, driving them back to your blog and to your website.
- Design your blog so it’s comfortable to read and reflects your company’s corporate culture.
- Add photos and videos to your post for variety and to enhance reader interest.
- Personalize your blog by including photos of the writers. While the blog may reflect your company, it is written by people for people.
The Ten Best Ways To Position Your Company For Success In 2012
- Focus On Selling High Profit Products And Services
Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. - Focus On Your Team
Build a championship team that’s going to survive and win despite this economy. Weed out the dissenters otherwise you risk losing loyal customers. - Communicate A Compelling Competitive Advantage
Do you have a competitive advantage – a position that makes your company’s product or service distinct and recognizable in your marketplace? - Be The Personality Of Your Company
Get in front of people and be the face and personality of your company. Networking and speaking in front of 100 people is worth more than you can imagine. - Love Your Customers
Your customers are the sole reason your business exists today. Make them feel important. Ask for feedback. Once a year, invite your key customers to a special event to thank them for their business. - Be Remarkable
Everything you do and everything your customer or client sees about your company from the inside on out – every sensory touch point – must be remarkable. If not, you’re just another average business and there’s no customer loyalty when you’re average. - Understand The Power Of Trust As A Marketing Tool
The number one way to grow your business is through trust. Trust is the only reason your customers continue to purchase your products and services from you. Without trust, your advertising simply won’t work. - Invest In “Search” – The Focal Point For Online Success
Your website is the center of your online success. Aim for a first page presence on Google for keyword phrases used by your customers. If your business isn’t listed on the first page, there’s a chance you’re losing thousands and thousands of dollars each day. - Be Creative, Innovative And Take Risks
Creativity, innovation and the ability to take risks can move your business forward, otherwise it stands still. Take a look at your products and services. Can you “supersize” or downsize them? Can you develop product extensions with new markets? - Get Familiar With The Shift To Digital And Mobile
Next year will be the big year for digital and mobile marketing. While an integrated marketing approach is still important, the emphasis will be on increasing awareness and sales through various digital and mobile marketing channels. Don’t get left behind on this.
How To Have An Incredible 2012
As we wish everyone a happy and healthy holiday season, we’re aware of a number of challenges that can easily stop your journey to profitability. There’s still a war going on, a volatile economy, unstable gas prices, high unemployment and an election coming up.
We trust that you’ll face these issues head-on, letting your employees, customers and clients know that you stand for nothing short of delivering excellence in everything you do. If you do that, you’ll have an incredible 2012.
Want to know more about having an outrageous and incredible 2012? Want to know more about how to jump beyond your competitors with memorable, cutting-edge marketing? Contact us. We can help you get there … faster than ever.
Five Things To Watch For This Month
Is Google Trying To Buy Yahoo?
There are initial rumblings that Google is interested in purchasing Yahoo. While the US government may try to block such a sale, some say this is Google’s ploy to drive up Yahoo’s stock to make it more expensive for Microsoft, who has long been rumored to be interested in buying Yahoo.
Herman Cain Selling A Tax Plan Like Pizza:
If nothing else, Herman Cain will be remembered for 9-9-9 and reminding us of the importance of having a memorable slogan and that the most attractive pricing for all products ends in a nine, not a five.
Netflix Underestimates The Fury Of The Consumer:
Subscribers lashed out at Netflix’s 60 percent price hike and a series of bungled marketing attempts to spin off its DVD division. The fury has resulted in over 800,000 subscriber cancellations with more expected. Netflix CEO Reed Hastings said, “We became a symbol of the evil, greedy corporation.”
Buy 100 Shares of Groupon: Half Off Within The Next 24 Hours:
Groupon’s widely publicized IPO was introduced at a valuation price much lower than originally planned. One could say they are discounting the price in order for people to buy it.
Will Anyone Miss The NBA?
With parts of the schedule already cancelled, is the complete season in peril? The toll on the local restaurant, hospitality and retail sectors already hurting in this economy, are disastrous. Like other professional sports leagues that have experienced similar lockouts, all will eventually be resolved and the loving relationship between the team and its fans will return to normal – like nothing ever happened.
Four Ways To Increase Sales: Focus On Them And Sales Will Soar
There are just four powerful ways to increase your sales. Not 400, not 40… just four. If you focus on the tactics most applicable to your business, then your sales and profits will increase.
- Increase the number of new customers or clients
- Increase the purchase frequency of current customers or clients
- Encourage upselling opportunities to increase the average sale
- Encourage large group sales
Select the best approach to increasing your sales by starting with a focused plan – and then watch your sales zoom.
