Get Your Marketing Plan Ready for Video
Another Element To The Marketing Mix: AdWords For Video
Google has officially launched its new venture – AdWords for Video. AdWords makes it easy for companies of every size and category to purchase keywords and post ads on Google’s search results. Now, the same concept comes to YouTube.
Your Website’s About Page: Don’t Lose This Great Opportunity
Many companies overlook the importance of the About page on their website. When analytics may indicate that it’s one of the most highly visited pages, it’s critical that this page works to your advantage and you’re not losing sales opportunities. Here are some guidelines to follow:
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Did The Super Bowl Ads Increase Sales?
The showcase of TV commercials in February’s big game always raises the topic of “return on investment.” Was it worth it? Will the awareness by millions watching the game equate to incremental sales? In most cases, it doesn’t happen. Take the test next month and look back at which commercials from the game you remembered and which products you purchased. The hype is great, the awareness is huge, but the stark reality is that if your advertising dollars don’t result in an increase in sales and profits, you’ve wasted your money.
How To Harness The Power Of A Corporate Blog To Increase Your Sales
Don’t underestimate the power of using a blog as part of your online marketing and publicity efforts. A corporate blog can establish your company as a thought-leader in its business category and enhance its overall Internet presence. In addition, a corporate blog can attract new customers and clients at a relatively low cost-per-lead.
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