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| St. Joseph Medical Center – First Annual Cancer Symposium Armed with a mailing list of 10,000 local physicians, we developed a 2 piece mailing program which consisted of a The mailing was a success with over 185 physicians and staff in attendance.
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St. Joseph wanted to highlight their new Cancer Institute and Specialty Physician staff by holding their first ever Cancer Symposium. The challenge was to create an effective direct mail campaign that would generate enough attendance from the general practitioners it was aimed at, to make the event a success.
‘Save The Date’ postcard announcement, followed by a large (8.5” x 11”) multi-page mailer that described the event and the speakers in detail. There were multiple ways to respond to this mailing which included an online sign-up website within the client’s regular site. 
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Catalpha Advertising & Design, Inc. is a Maryland design and identity firm with 20+ years of experience creating brand identity, package design, corporate identity and collateral marketing tools.