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ABOUT CATALPHA :: Press Releases
Catalpha Advertising & Design of Towson, MD, was honored today with two
more gold awards for healthcare advertising, bringing the agency's
awards so far this year to a total of nine!
This time Catalpha won in the Twenty-Second Annual Healthcare
Advertising Awards sponsored by Healthcare Marketing Report. The
Healthcare Advertising Awards is the oldest, largest and most
prestigious advertising awards competition, with over three
thousand-five hundred entries submitted from every state in the country
and multiple foreign countries. Catalpha Advertising & Design has
won two Gold Awards:
- Gold - Patient Handbook category - St. Joseph Medical Center Admission
Pocket Folder
- Gold - Web Site category - I am St. Joseph HR site - St. Joseph Medical
Center
For more information on the awards, visit:
22nd Annual Healthcare Advertising Awards Winners
Catalpha earlier this month announced awards from two other
competitions. Catalpha was a major winner in the Second Annual Services
Industry Advertising Awards (SIAA), with recognition for six of their
projects. SIAA boasted over 1,000 entries from all 50 states and four
foreign countries. Winners were judged on the basis of execution, style,
creativity, quality, consumer appeal and overall break through
advertising content. Catalpha's awards included:
- Silver - SECU 3.5% Outdoor Billboard
- Bronze - SECU 3.75% Beats 0% Outdoor Billboard
- Merit - SECU 3.5% Home Equity Poster
- Merit - St. Joseph Direct Mail
- Merit - St. Joseph Web Page for Careers
- Merit - St. Joseph Top 100 Outdoor Billboard
The Maryland Society for Health Care Strategy and Market Development
also recognized Catalpha for outstanding work in health care strategy
and market development. The Alfred Knight Awards honor initiatives that
have had a measurable impact on the organizations and people they serve.
There were 107 entries this year, and Catalpha was honored with a First
Place win for the St. Joseph Medical Center - "Welcome To A Healthy
Neighborhood" Direct Mail project.
For more information on Catalpha, call 410-337-0066
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Catalpha Advertising & Design Offers Affordable Ecommerce Solutions to Expand Sales:
Custom Web Sites and Catalogs Add Value to Retail Efforts
(Towson, MD) - Take one award winning agency with over a dozen years of industry experience, add your store's unique style and inventory, mix together with an easy to use catalog and web site and you've got some potent tools to spike sales this year and beyond.
Catalpha is pleased to offer jewelers a complete custom web presence - including online sales - at prices that make sense. Catalpha's sites allow retailers to update product information, receive orders, track order patterns and more. The firm will meet personally with retailers to determine look, feel and style, and provides design and copy to create a custom site.
"It's critical with catalog and web design to create a look that showcases not just the products but the spirit of the store," explains Don Keller, VP at Catalpha. "That's why we spend the time to get to know each retailer, who there customers are and where they want their business to go. It's the job of good design to help them get there and to do it cost-effectively, too."
Costs for developing a custom ecommerce site typically range from $10,000 to $12,500. Retailers can use existing photo images or manufacturer-supplied photos, or Catalpha can arrange custom photography as a separate project. To see a sample site, Click Here for what customers will see, and Click Here for a look behind the scenes at the administrative functions.
While a physical and online retail presence is important, another critical tool is a print catalog. Catalpha specializes in creating custom jewelry catalogs that tell a unique story and display products in proper settings with the emotional response that helps them sell. Catalpha was recently asked to redesign a catalog for Smyth Jewelers, one of the jewelry trade's most recognizable names. The company was moving into a newly constructed space, and wanted a new catalog look to complement it. Catalpha was charged with creating a cleaner, more uncluttered look. The firm put the jewelry up front with larger photos and less copy and reorganized the layout to better highlight the products, creating more of a lifestyle than a commodity catalog. The result is the May/June 2005 Smyth catalog, which can be seen at http://www.albertsmyth.com .
Now is the time to develop catalog and ecommerce sales in time for the holiday season. To discuss option, contact Don Keller, dkeller@catalpha.com.
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