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Catalpha Helps Cosmic Pet Products of Hagerstown, MD, Take Sales Out of This World with a Brand New Look

(Towson, MD) – When Cosmic Cat Corporation of Hagerstown, MD, first opened its doors for business bellbottoms were the fashion rage, appliances came in Harvest Gold and Avocado and specialty products for pets were just a glimmer in the market’s eye. Fast forward more than 30 years and the specialty pet product industry is huge, Harvest Gold is gone and Cosmic Cat Corporation has become Cosmic Pet Products. But until recently, their look hadn’t changed with the times, and the company was in danger of getting left behind.

Not anymore, thanks to a fresh take on Cosmic Pet Products’ entire visual identity from logo to packaging, courtesy of Catalpha Advertising & Design of Towson, MD.

“Over the years the look became dated my major customers were saying we need to change it,” explains Cosmic Pet’s President, Leon Seidman. “We had gone through two previous changes in packaging design. The first art was a whim when I started the business because I had a friend who was an underground artist, so we had this sort of  Halloween cat. Later I found a commercial artist who redid the work in a less 1970s style, but it still got dated and wasn’t working.”

Seidman had tried several previous designers, but no one seemed to “get” what his company was all about. “We have a certain flavor – the name Cosmic denotes more than just a business,” he says. That’s when Karen Kerski from Catalpha came into the picture.  

Kerski called at the right time – Seidman was looking to revamp his company’s image and go with a more modern look that still respected their roots. After meeting with Seidman and getting a sense of his company’s style and what the market needed, Kerski took the challenge back to the Catalpha design team.

“Leon wanted a personality to his packages,” Kerski explains. “The treat products had restaurant-style names and he wanted a sort of upscale look that was still fun, along with a new type of packaging with a ziplock to keep the treats fresh. We wanted to produce something that was more competitive to what was on the shelf, something softer and more inviting, with a clearer definition of what the product line was.”

The Catalpha team got to work, keeping major elements of the original logo and image including the orange cat, rainbow and star but updating them to a cleaner design.

“What we ended up with was different than what I expected going into it,” says Kerski. “The design has a fun look – it uses the blue color the client likes but it’s a simpler design that won’t need to be updated or changed to fit the times. Getting the look for the cat was the hardest part – capturing the eyes and the expression was a real challenge.”

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