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ABOUT CATALPHA :: What Is A Catalpha?

A. Italian for "enormous rodent"
B. Greek God of branding
C. Asian hardwood used to make pianos

Answer: C.

The Northern Catalpha tree, Catalpa speciosa, is now naturalized in urban and rural areas and is primarily used today as a large ornamental shade tree. Farmers introduced Northern Catalpha to Ohio in order to produce large amounts of relatively lightweight timber for fence posts, since the wood is very resistant to rotting. This deciduous tree is also known as Hardy Catalpa, Western Catalpa, Cigar Tree, and Catawba-Tree. It may reach heights of 70 feet tall and 40 feet wide.

As a member of the Bignonia Family, it is related to Trumpet Vine, Royal Paulownia, and other species of Catalpa, all of which are known for their showy flowers. Northern Catalpha trees are a very fast growing trees with large heart-shaped leaves. The white flowers are on 4-8 inch long panicles in late June. Fruit is a long pod. Very tolerant of tough conditions.

Why are we named after this tree? Because like the tree, our client relationships are fast growing, and they routinely blossom into things of beauty.

 

 
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  Catalpha Advertising & Design, Inc. is a Maryland design and identity firm with 20+ years of experience creating brand identity, package design, corporate identity and collateral marketing tools.